Privacy Policy

Privacy Policy for atotaxcalculator.com.au

Effective Date: 8 June, 2025

At atotaxcalculator.com.au, your privacy is important to us. This Privacy Policy outlines how we collect, use, and protect your personal information in compliance with Australian privacy laws and advertising platform requirements, including Google AdSense, Microsoft Advertising (Bing Ads), and Meta (Facebook Ads).

1. Information We Collect

We may collect both personally identifiable and non-personally identifiable information when you interact with our website, such as:

  • Name, email address, and contact details (if submitted via forms)

  • IP address

  • Browser type and version

  • Device and operating system

  • Pages visited and time spent on the site

  • Referrer URLs

  • Behavioural and demographic data (via advertising and analytics platforms)

  • Actions taken on-site (clicks, form submissions, etc.)

2. How We Collect Your Information

We collect information through:

  • Voluntary form submissions

  • Cookies, pixels, and tracking technologies

  • Web server logs

  • Third-party analytics and advertising tools (e.g. Google Analytics, Facebook Pixel, Microsoft Clarity)

3. Use of Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Improve website functionality and performance

  • Analyse traffic and user behaviour

  • Display personalised ads (remarketing/retargeting)

  • Measure ad effectiveness across platforms

Third-party vendors, including:

  • Google AdSense

  • Meta (Facebook Ads)

  • Microsoft Advertising (Bing Ads)

…may use cookies, web beacons, and similar technologies to collect or receive data from our website and elsewhere on the internet and use that information to provide measurement services and targeted ads.

4. Advertising & Remarketing

We may use Google AdSense, Facebook Pixel, and Microsoft UET to serve ads based on your prior visits to our site or similar websites. These tools allow us to display relevant ads to you across the web (also known as interest-based advertising or retargeting).

You may see our ads on:

  • Google and partner sites via the Google Display Network

  • Facebook, Instagram, Messenger

  • Microsoft platforms and Bing partner sites

You can opt out of personalised advertising by visiting the following links:

5. How We Use Your Information

We use collected data to:

  • Respond to your inquiries

  • Improve the performance and usability of our site

  • Understand user preferences and trends

  • Serve and personalise ads

  • Comply with legal obligations

6. Data Sharing and Disclosure

We do not sell your personal information.

We may share data with trusted third parties for the purposes of:

  • Website analytics

  • Advertising campaign measurement

  • Technical service provision (e.g. hosting, analytics, email)

These providers are required to handle your information in accordance with this Privacy Policy and relevant laws.

7. Data Security

We use reasonable technical and organisational measures to protect your personal information from loss, misuse, and unauthorised access.

8. External Links and Third-Party Advertisers

Our website may contain links to external sites and display third-party ads. These third-party sites and platforms have their own privacy policies, which we recommend you review. We are not responsible for the content or practices of external websites.

9. Your Rights and Choices

You have the right to:

  • Access personal data we hold about you

  • Request corrections or updates

  • Withdraw consent to marketing or data tracking (where applicable)

To request access or correction, please contact us using the details below.

10. Contact Us

For any privacy-related questions or concerns, please contact us via https://atotaxcalculator.com.au/contact

11. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in technology, legal requirements, or our practices. The updated policy will always be posted on this page with the new effective date.